Sarah Ayton, one of the original three blondes in a boat, has unveiled her bid to become the first British woman to win three successive Olympic gold medals.
With the start of the London 2012 Olympic Games now less than 30 months away, Sarah Ayton has announced her plans to campaign for a third gold in London, in the two person 470 dinghy with her team-mate confirmed as seasoned 470 campaigner Saskia Clark. Their long-awaited news was revealed in conjunction with the announcement that Volvo Car UK will be backing their campaign as part of the Team Volvo for life sponsorship programme in addition to their support from Skandia Team GBR, the British sailing team.
Sarah Ayton has not rushed her decision, making sure she has picked the right boat and crew to succeed, but also manage her work life balance as a mother and one of Britain’s top athletes. “After thinking really hard about my campaign and experimenting with match racing, it was an easy decision in the end to choose the 470. Teaming up with Saskia seemed the most natural route and we are already building up a strong understanding and can’t wait to get started on our campaign. The next event is Hyeres, where the conditions are going to really test us, but this first year is about building up the relationship and proving ourselves as a team.”
The new look Team Volvo for life will be inviting the public to become more involved in their campaigns in the build up to London via a new Team Volvo for life website and Facebook page. The Facebook page will offer a level of interaction with the athletes that has never been offered before. Each month one of the sailors will post a new video including their views, coaching and expert tips, fans will be encouraged to give their views as well as asking questions directly to the sailors on during their monthly live chats.
To kick it off four of the team members have invited the cameras into their homes to give a video insight into their daily life. Also read more in-depth blogs from each of the sailors at www.volvocars.co.uk/sailing
Post your message of support and sign up for the updates on
http://www.facebook.com/VolvoCarsSailing
