International rugby stars Lewis Moody, Lee Byrne and Paul Sackey join GUINNESS to kick start the 2010 international rugby season with a new advertising campaign.
The campaign embodies the new GUINNESS end line “Bring it to Life” by depicting the key moments that bring rugby union to life for supporters through the game-changing moves of the featured stars. The print campaign was shot by Japan ’s Satoshi Minakawa, whose landscape and concept photography has been used in high profile campaigns in the UK and Japan for Nike, Timberland, Audi, Landrover and Mercedes.
