Umbro, official sponsor of the England team and the FA, have announced they are an official partner of England 2018, with the launch of the ‘I’m In’, video viral campaign to encourage people to back the bid.
Some of the biggest names in music, sport and entertainment, including Noel Gallagher, Norman Cook (aka Fatboy Slim), Trevor Nelson, Pete Tong, Michael Owen and Alan Shearer all showed their support by creating an 18 second video to tell the world why they are backing England’s bid.
Former Oasis frontman Noel Gallagher says, “England should have the World Cup in 2018 because it would bring the country together and the final will be just round the corner from my house!”
The videos, which focus on why they think England should host the World Cup in 2018, aim to inspire members of the public to post their own 18 seconds of support for the England 2018 campaign through www.umbro.com
To encourage people to post their videos Umbro will be offering the chance to win a VIP trip to watch a Euro Qualifying match at Wembley. The competition will run until the end of September.
