Sprite is all set to launch ‘Sprite Cricket Next’ – a technology driven sporting platform aiming to discover Pakistan’s best Gulli (street) Cricketers. Kicking off in Karachi, the Gulli cricketing campaign will be held across seven major cities in Pakistan. Spread over the next several months, the activity will be held in different venues to promote the accessibility and inclusivity of this new platform.
‘Gulli Cricket’ or ‘Street Cricket’ has long resonated with Pakistanis, irrespective of age, background and ethnicity and is often regarded as Pakistan’s true form of cricket. Sprite has always felt there exists a spark in every person who plays in the streets of Pakistan to be the best in the sport and with Sprite Cricket Next, it aims to discover and reveal this talent by providing these players with the opportunity to test their skills on a platform which was only accessible to professional players.
Fusing state-of-the-art cricketing technology ‘Pitch Vision’, with raw talent, Sprite Cricket Next endeavors to discover and encourage Pakistan’s unsung cricketing heroes to embrace their talent. All participants will be able to measure their bowling speed, determine their batting sensibilities and style, and generate statistics such as the fastest ball, average score per over, wagon wheels, pitch maps and longest six struck. This campaign will culminate in a finale, at which the best Sprite Cricket Next players across Pakistan will be able to showcase their skills.
For more info, please log on to www.spritecricketnext.com
