Members of the region’s business community who own a bike are being urged to participate in the final 27-mile leg of a charity cycle ride, seeking to raise £100,000 for local cancer charity Help Harry Help Others.
On Sunday 29 September 2013, the 7inSeven charity challenge will culminate with a 27-mile leisure ride from Coventry’s Ricoh Arena, into a traffic-restricted Broad Street and onto Centenary Square, where Birmingham City Council will be staging a cycling festival between 12pm – 4pm, entitled 'Bringing the bike back to our City'.
Participants of the event will be cycling alongside local celebrities, including former Birmingham City FC star Michael Johnson, former West Bromwich Albion players Cyrille Regis and Brendan Batson; former Aston Villa player Steve Staunton, well-known fundraiser ‘Blind Dave’ Heeley; Ian Danter of Talk Sport, Tom Ross of Free Radio; and Phil Upton of BBC Coventry & Warwickshire.
More than 200 leisure riders are expected to take part in the Coventry-to-Birmingham cycling event. The cost of entry is only £30. Each participant will receive a commemorative medal, technical t-shirt and a Help Harry Help Others bracelet.
Cyrille Regis said: “It’s a great honour to be involved in the first ever 7-in-Seven Big Bike challenge and I hope as many people as possible get involved to enable us to reach the target of £100,000 raised for Help Harry Help Others.”
Tim Andrews, managing director of Hollywood Monster and event organiser, said: “I’m thrilled that we’ve had support from stars such as Cyrille Regis, Steve Staunton, Brendan Batson, Tom Ross, Ian Danter and Phil Upton, and I hope that their involvement will encourage hundreds of other people to get on their bikes and participate in this great initiative that has the full backing of Birmingham City Council.”
The 7inSeven bike challenge aims to remind people how much fun cycling is as a sport, a pastime, a means of transport, and to promote it as part of a healthy lifestyle suitable for all ages and fitness levels. The event aims to inspire 7,000 people to collectively ride 77,777 miles (equivalent to three times round the world) by recording the miles they’ve pedalled on the 7inSeven website.
Supporters of the event include Hollywood Monster, Westfield, Eze Group, Chiltern Railways, The Bottom Line, Birmingham City Council, Kukri, Pertemps, USN, Barques PR, The NEC Group, The Cube, the Ricoh Arena, and football clubs Aston Villa, West Bromwich Albion and Birmingham City.