Leading outdoor performance clothing brand, Musto, has announced its official partnership with Movember, the men’s health awareness charity. Movember is the month formerly known as November, where men and women across the globe join together to don a real or fake moustache for the month and raise awareness and funds for men’s health issues – specifically prostate and testicular cancer.
This Movember celebrates ‘The Great Outdoors’ and the philosophy that the country gentleman should always be prepared for all elements of the outdoors lifestyle. Musto is steeped in heritage and has been providing men and women with luxury technical clothing to deal with all outdoor environments for years thus making a perfect partnership.
As part of their partnership, Musto will be giving away exclusive prizes. These include an all-expenses paid sailing trip to Antigua and the chance to win a shooting day with England Rugby star and Musto ambassador, James Haskell - who will of course be growing his 'mo' as a Musto ambassador for Movember. These prizes will be given away to create an incentive for people to register their fundraising skills and get involved in a great cause. You can register for your chance to win at www.movember.com.
Movember’s partnership manager Hywel Mills comments: “We are thrilled Musto has decided to support Movember this year. It is a perfect match for us and the brand. Musto is famous for providing top quality outdoors apparel to both men and women and this year at Movember we’re encouraging guys to roam proud in the wild while growing their mo’s.”
This partnership coincides with the launch of Musto’s new marine inspired Men’s Lifestyle collection for Autumn/Winter 2011, and is part of Musto’s increasing social events activity which will see the brand’s involvement in various high profile social and sports events. Funds raised are directed to programmes run directly by Movember and their men’s health partners the Prostate Cancer Charity and The Institute of Cancer Research.
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