Early this morning, Reebok took fitness to new heights as 2011 Reebok CrossFit Games Champions Rich Froning Jr. and Annie Thorisdottir, the Fittest Man and Woman on Earth™ led two teams of CrossFit athletes through a Workout of the Day at the top of the Empire State Building.
The workout, held at 4 a.m. on the 1,050ft high outdoor observation deck, was a real-life demonstration of CrossFit®, the revolutionary strength and conditioning program created by Greg and Lauren Glassman, which is at the center of Reebok’s new advertising campaign, The Sport of Fitness Has Arrived. Watch the entire workout – from the athletes’ arrival at the Empire State Building to the completion of the WOD – in the following video;
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In the Empire State Building Workout of the Day, the athletes had to complete as many reps as possible of a series of movements: thrusters, kettlebell swings, handstand pushups, double unders and walking lunges. Team members switched movements after the competitor doing the walking lunges returned to the starting line.
“I still can’t believe that I just did a WOD at the top of the Empire State Building,” said Froning after the workout.
“It’s definitely been one of my most unforgettable and fun CrossFit experiences. Reebok’s partnership with CrossFit is helping us to do amazing things and literally takes our sport to new places. Annie and her team did a great job and totally deserved their victory, but we’ll see them again at the 2012 Reebok CrossFit Games.”
