Joanna Kabbani, a professional fitness trainer who has worked with a variety of clients over the past 20 years, has developed a groundbreaking exercise aid designed to train and protect the spinal column during a work-out.
Known as the AB-MXR, Joanna's product provides optimal support to the back, neck and head and is a fantastic tool to use, offering over 30 exercises from tricep pushes to two-hand curls. It can also help with bosu and medicine ball routines, as well as supporting the head during dumbbell chest presses.
By removing any strain from the back up through the neck, any risk of injury is significantly reduced, while its convenient size ensures that the AB-MXR can be taken anywhere, even inside one's handbag. At an inexpensive cost, too, this total core work-out is a perfect gift for Christmas and beyond.
Joanna's initial idea came after she suffered from bad whiplash in a car accident three years ago. Forced to use neck pillows to support herself in the following months and desperate to get back into training, she was inspired to create a device that would reduce her pain whilst working out. A carpenter made a prototype out of wood based on Joanna’s sketches and the AB-MXR was born.
Having worked with the likes of Camilla Al Fayed, Dasha Zhukova and Miranda Richardson in the past, Joanna's expertise is undeniable, so why miss the chance to benefit from it?
In fact, the AB-MXR has been tried, tested and examined by top UK Osteopaths including Mr H.I.M. Youssef, Physiotherapist, Osteopath and Acupuncturist at The Kensington Clinic, who was extremely complimentary.
"I have been given the opportunity to view and give my opinion on the exercise device called ‘AB-MXR’," said Mr Youssef. "In my opinion I think it is a useful exercise device for people with weak neck muscles or with other neck issues, when you are exercising the stomach muscles and hold the device behind the head, that will give you support which prevents straining the neck."
Endorsements for the AB-MXR are coming thick and fast, so put an end to your strain and pain today!
For further information about Joanna Kabbani and the AB-MXR, which is available at Kings Road Sporting Club, please visit www.ab-mxr.com







