ContinueTeam GB stars Tom Daley, Laura Trott and Pete Reed are joined by David Beckham in showing their support for the very special Adidas range of Paralympic supporter wear with proceeds going to help our injured servicemen and women represent their country at Paralympic level competition.
Adidas, the Official Sportswear Provider for the London 2012 Olympic and Paralympic Games has launched a limited edition t-shirt (RRP £20) and baseball cap (RRP £9) which is only available to buy for seven weeks from 20th August to 3rd October 2012. For every t-shirt and cap sold, £5 and £2 respectively will go directly to the British Paralympic Association (BPA) to support the ‘Front Line to Start Line’ campaign that they have recently launched in partnership with Help for Heroes (H4H) to help injured servicemen and women progress in elite sport.
The London 2012 Paralympic Games will see a record number of six injured servicemen and women compete who were introduced to their sports via the Battle Back programme. The BPA works closely with H4H to support wounded servicemen and women who want to make the progression to elite sport, through initiatives such as Battle Back. Battle Back is an MOD initiative, supported by Help for Heroes, which designs programmes to promote confidence and independence and help accelerate physical, psychological and social recovery throughout the duration of recovery – inspiring the wounded injured and sick to focus on what they can do and not what they can’t.
Nick Craggs, adidas, says: “We are thrilled to be given the opportunity to contribute to this cause by supplying this limited edition range. The British Armed Forces played such a crucial role in the success of London 2012 and we are glad to be able to give something back.”
Help make the journey from the ‘Front Line to the Start Line’ a reality for more injured servicemen and women and give them the chance to #takethestage.
