Merrell And Gore Create Exclusive Minimal Footwear For Autumn/Winter 2013

Merrell And Gore Create Exclusive Minimal Footwear For Autumn/Winter 2013

Leading outdoor footwear and apparel brand Merrell, has teamed up with W.L. Gore & Associates to create two exclusive footwear products launching Autumn/Winter 2013.

 

The Merrell GORE-TEX® ConnectFit range delivers products providing an incredible natural glove-like fit with exceptional breathability and waterproof performance.

 

Developed with the end goal of creating the most natural feeling GORE-TEX® shoes possible, three key design and construction processes were the focus of the collaboration:

 

To provide Natural Motion during the stride, layers of the construction underfoot had to be minimized to allow the shoe to contour naturally with the foot. This enhances the flexibility of the shoe around key areas of the foot allows it to move more naturally.

 

To achieve a Glove-Like Fit a highly supple upper has been developed with two different GORE-TEX® laminates being combined into one unique lining system, allowing the shoe to comfortably hug the foot with every step.

 

GORE-TEX® Extended Comfort product technology delivers exceptional Climate Comfort by ensuring the highest levels of waterproof and breathable performance wherever and whenever the shoes are used. It is ideal for moderate and warmer conditions, and great for high aerobic-output activities.

 

ConnectFit technology is available in two brand new Merrell products both designed for use on the Trail.

 

The Merrell Proterra with GORE-TEX® Extended Comfort Technology Sport Mid and Shoe versions use Merrell Stratafuse™ technology.

 

Merrell’s Ascend Glove with GORE-TEX® Extended Comfort Technology is a trail running shoe inspired by the Merrell Barefoot collection.

 

A new Vibram® outsole is also engineered for optimal performance on a rugged trail, complete with Trail Protect plates for extra protection underfoot in the heel and forefoot.

 

The full collection is available online at www.merrell.co.uk

 

For more information contact Rupert Hains  ruperth@capitalize.co.uk  OR Tom Lloyd toml@capitalize.co.uk