This
week,
BRITA
announces
the
launch
of
the
new
premium
and
stylish
‘Fill&Go’
Water
Filter
Bottle,
offering
BRITA
water
lovers
great
tasting
filtered
water
when
they
are
on
the
go.
Sarah
Taylor
from
BRITA
comments
“We
are
thrilled
to
announce
the
launch
of
the
new
Fill&Go
Water
Filter
Bottle.
It
is
durable,
BPA
free,
convenient
and
it
looks
great.
Switching
from
buying
bottled
water
to
the
BRITA
Fill&Go
bottle
will
help
reduce
the
sheer
number
of
plastic
bottles
that
are
sent
to
land
fill
every
year,
and
will
be
easier
on
the
wallet.
“We
have
created
this
product
especially
for
people
on
the
go
and
have
made
it
really
convenient
for
exercise
enthusiasts,
busy
mums
and
water
lovers
who
are
looking
for
a
more
eco-‐
friendly,
convenient
and
delicious
answer
to
constant
hydration.”
The
new
elegant
bottle
gives
you
fresh,
great
tasting
water
by
filtering
the
water
as
you
drink
it,
offering
you
constant
hydration
all
day
long.
Simply
fill
the
bottle
with
tap
water
and
the
BRITA
filtration
technology
in
the
Fill&Go
Filter
Disc
will
reduce
any
impurities
that
impair
the
smell
and
taste
of
tap
water
such
as
chlorine.
The
activated
carbon
filter
is
integrated
into
the
lid,
out
of
sight.
All
you
have
to
do
is
replace
it
once
a
week
in
a
very
simple
procedure.
The
easy
to
use
BRITA
Fill&Go
Water
Filter
Bottle
fits
neatly
in
your
handbag
and
standard
bottle
holders,
and
it
can
be
easily
opened
with
one
hand
so
whether
you
are
cycling
to
work
or
shopping
with
the
girls
you
won’t
go
thirsty.
Available
in
four
different
colours:
grey,
blue,
pink
and
green,
the
premium-‐quality,
BPA-‐free
bottle
holds
around
600ml
of
water
and
is
dishwasher
safe.
-‐ENDS-‐
Notes
to
BRITA has launched its new premium and stylish 'Fill & Go' Water Filter Bottle. It offers BRITA fans the chance to have great tasting filtered water on the go wherever they are.
The new elegant bottle gives you fresh, great tasting water by filtering the water as you drink it, offering you constant hydration all day long. It also will stop people buying bottled water and is therefore a great money-saving option.
Simply fill the bottle with tap water and the BRITA filtration technology in the 'Fill & Go' filter disc will reduce any impurities that may affect the smell and taste of tap water. The activiated carbon filter is integrated into the lid and all you have to do is replace it once a week in a very simple procedure.
The easy to use BRITA 'Fill & Go' Water Filter Bottle fits easily into standard bottle holders and can be easily opened with one hand and so is ideal for cycling.
The bottle is availabvle in four different colours: grey, blue, pink, and green and it holds around 600ml of water.
The BRITA 'Fill & Go' bottle costs £14.99 and comes with a box of 4 filter refills. Bottles are available in Robert Dyas stores and selective Sainsbury's. A box of 8 refills costs £12.
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