Bradley Wiggins will be under pressure to produce a badly-needed Olympic gold medal today when he rides around London in the men's cycling time trial.
But it is not good that so much expectation is now mounted on the shoulders of a man who must be physically exhausted from riding for weeks up the stiffest mountains of Europe to win the Tour de France and, a week later, was a team member trying to help Mark Cavendish to the road race gold.
Small wonder that Wiggins fell off the back of the peleton on Saturday looking drained but now, after a couple of days rest, he must turn it on for a third and final time in the space of four weeks.
Something is not quite right here because surely the weight of Team GB in these Olympics to get that golden touch cannot hang on a man who has given so much already to the national cause, in and out of the Games.
Wiggins will be disappointed if he does not take the top podium place in a time trial in which he has excelled. Yet is it too much to ask?
Great Britain have had a couple of chances to shine but, as yet, have only Lizzie Armitstead's silver in the women's cycling road race on Sunday, Rebecca Adlington's bronze in the women's 400m freestyle, a brilliant Bronze in the men's gymnastics to show for it.
That puts Britain down the pecking order on the medal table, with the Chinese way out in front at the top with thirteen golds to their name already.
The equestrian team grabbed silver, with Tina Cooke holding her nerve as Britain's last rider to incure just one penalty point and knock New Zealand into third with Germany getting gold.
But, with another fancied gold hope in Ellen Gandy failing to get past the heats in the women's 200m butterfly in the pool, the wait continues.
Hopefully, it will all be over today when Wiggins lifts his arms in triumph and, with the track cycling team bursting at the seams to get on with it, as are the athletes, there could be a British gold rush towards the end of the week.
Yet, it is plucking at straws and maybe the pressure of it all, a home Olympics, in front of home crowds who want their athletes to win so badly may be all too much.